Using your knowledge of Media Theory, make three predictions for how technology will change in the next forty years.
Music
Prediction 1: Using Thorstein veblen's theory of Technological determinism I predict a device will be made that gets inserted into your brain and plays
the song you're of (backing up the idea that technology controls us).
Prediction 2: Instead of having a hand held device like an ipod, the headphones will include a screen. This prediction relates to the Trevor Pinche and Wiebe Bijker theory of socially constructed technology.
Prediction 1: Using Thorstein veblen's theory of Technological determinism I predict a device will be made that gets inserted into your brain and plays
the song you're of (backing up the idea that technology controls us).
Prediction 2: Instead of having a hand held device like an ipod, the headphones will include a screen. This prediction relates to the Trevor Pinche and Wiebe Bijker theory of socially constructed technology.
The Three Little Pig Advert
What happens in this advertisement?
This advert for the Guardian's open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the Three Little Pigs in print and online. Follow the story from the paper's front page headline, through a social media discussion and finally to an unexpected conclusion.
What are the makers of this advertisement trying to say about the Guardian, and how do they show this?
Firstly they are informing the audience that the guardian show every side to a story; giving the wolfs side of the story rather than just the pigs in the nursery rhyme shows that the guardian has diversity and is not biased. Furthermore, the Guardian shows how it uses social media to get their story across the country. For example, showing flashes of twitter feeds and youtube videos tells the viewer how the Guardian can quickly get people talking about their main story.
What are the makers of this advertisement trying to say about the role of New Media in journalism, and how do they show this?
The role of new media is very important in todays news as stories can get around quicker and provide people with information instantly where ever they are. New media also gives the audience a chance to have their own view on something, anyone can share their opinion on a social media site like twitter without the fear of getting into trouble or criticized.
This advert for the Guardian's open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the Three Little Pigs in print and online. Follow the story from the paper's front page headline, through a social media discussion and finally to an unexpected conclusion.
What are the makers of this advertisement trying to say about the Guardian, and how do they show this?
Firstly they are informing the audience that the guardian show every side to a story; giving the wolfs side of the story rather than just the pigs in the nursery rhyme shows that the guardian has diversity and is not biased. Furthermore, the Guardian shows how it uses social media to get their story across the country. For example, showing flashes of twitter feeds and youtube videos tells the viewer how the Guardian can quickly get people talking about their main story.
What are the makers of this advertisement trying to say about the role of New Media in journalism, and how do they show this?
The role of new media is very important in todays news as stories can get around quicker and provide people with information instantly where ever they are. New media also gives the audience a chance to have their own view on something, anyone can share their opinion on a social media site like twitter without the fear of getting into trouble or criticized.
Black Mirror- The Entire History of You
1. What is the special piece of technology that all of the characters in the film own, and what does it do?
A small device that allows the user to keep their memories, the device allows them to look back on what they've seen, heard and also can be used to pay for things like transport. When the device is clicked they can see whatever they want in the past and view it through their eyes instantly or hook it up to a TV screen. Keywords of the technology: "re-do that", "re-do's", "brain", "edit"
2. If this piece of technology really existed, what good things could it do and what could be the potential dangers?
If the device exsited there would be no confusion to what had happened in the past as you can look back instantly. However, dangers could be accidently letting someone see something personal. Other perks of this technology is that if you look back at your memories it could help you out in job like in the programme (looking back at an interview, seeing what went well). Another disadvantge is that you can use the technology against someone. The device can allow the user to edit memories by cutting and rearranging words therefore sometimes ending in false memories.
3. If this technology was to be invented, would it be an example of Technological Determinism or Social Construction of Technology? What are your reasons for thinking this?
I think that the technology is a type of Social Construction. I think this because someone has created the product to help the user and it does so throughout the programme. For example at the start of the programme the main character uses the device to look back on how his job interview went. He has done this himself rather than the device prompting to tell him so.
However I also think it could also be a type of Technological determinsim. Throughout the programme the device is used as a normality, something that is looked down apon if you do not have one. The technology has taken over to the extent that it records your whole life without you even knowing about it therefore, it is almost 'controlling the user.
A small device that allows the user to keep their memories, the device allows them to look back on what they've seen, heard and also can be used to pay for things like transport. When the device is clicked they can see whatever they want in the past and view it through their eyes instantly or hook it up to a TV screen. Keywords of the technology: "re-do that", "re-do's", "brain", "edit"
2. If this piece of technology really existed, what good things could it do and what could be the potential dangers?
If the device exsited there would be no confusion to what had happened in the past as you can look back instantly. However, dangers could be accidently letting someone see something personal. Other perks of this technology is that if you look back at your memories it could help you out in job like in the programme (looking back at an interview, seeing what went well). Another disadvantge is that you can use the technology against someone. The device can allow the user to edit memories by cutting and rearranging words therefore sometimes ending in false memories.
3. If this technology was to be invented, would it be an example of Technological Determinism or Social Construction of Technology? What are your reasons for thinking this?
I think that the technology is a type of Social Construction. I think this because someone has created the product to help the user and it does so throughout the programme. For example at the start of the programme the main character uses the device to look back on how his job interview went. He has done this himself rather than the device prompting to tell him so.
However I also think it could also be a type of Technological determinsim. Throughout the programme the device is used as a normality, something that is looked down apon if you do not have one. The technology has taken over to the extent that it records your whole life without you even knowing about it therefore, it is almost 'controlling the user.
How Mark Zuckerburg is represented in The Social Network
In the film 'The Social Network' Mark Zuckerburg is represented as smart, intelligent individual however can be seen to have a big ego. For example in the scene where he, the twins and eduardo are having the court case his choice of body language and facial expression make him come off as quite confident yet cocky. The clever comebacks and witty comments represent him to be smart however some what annoying to other characters in the film. Casual dress sense e.g. a hoodie and jeans tells us that he's not that serious about himself, doesn't want to be noticed that much, just wants to be part of the crowd. On the other hand Mark uses his technology to make him stand out from everyone else, his Facebook site gets him more attention but Mark doesn't seem to be phased by this and still acts like how he always has; he doesn't like much attention. To his friends and collegues I think that they think of Mark as a good friend however he doesn't take into consideration about other peoples feelings for example, at the start of the film Mark posted in his online blog about his girlfriends bra size (not a thing a normal person would do). I think Mark sometimes only thinks of him self and what he can benefit from his technology and the producers have highlighted this through adding the storyline of his best friend Eduardo suing him.
How did Facebook get so big?
- What impression are Facebook trying to give the audience about their company?
2. Who do you think is the target audience for this advertisement?
Anyone who owns a computer, shows a wide range of ethnicities and ages and social groups in the ad. Educating the audience on how they can bring all the different types of audiences together to become one.
3. Why does a company as big as Facebook (or McDonalds or Starbucks) need to advertise if they are already popular?
To reach new audiences such OAPS or companies that don't know how to use it. Also they need to constantly promote themselves as new social media could overtake them such as twitter for example.
4. What similarities exist between the three advertisements for large companies?
Upbeat music making the ad flow plus making it entertaining, both care for the consumer needs e.g. giving the best they can and making their product their best.
New Media and Human Interaction
Vigil held for 11-year-old who took her life due to bullying- The Bullying started at school, however with the introduction to social media bullying this girl got easier as the bully could do it any time. "she choked herself with a belt after being heavily bullied at school and on line."
Bullying can be relentless online- This article explains the dangers of online and how it can lead to bullying. "Cyberbullying is formally defined as willful and repeated harm through the use of computers, cellphones and other electronic devices, and is done to harass, threaten and humiliate others." it goes onto tell us that it is becoming even more popular and dominant in the media environment, its becoming more common than bullying in person.
Fake boyfriend shows (again) why we’re stuck with online cruelty- From this article it tells us how people can use technology to change who they are or who people think they are for example this article tells a story about a 'fake boyfriend'. Both the user and technology is to blame for this cyberbullying, the user because of how he pretended to be someone he was not and the technology because it allows people to do/be who ever they want.
Bullying can be relentless online- This article explains the dangers of online and how it can lead to bullying. "Cyberbullying is formally defined as willful and repeated harm through the use of computers, cellphones and other electronic devices, and is done to harass, threaten and humiliate others." it goes onto tell us that it is becoming even more popular and dominant in the media environment, its becoming more common than bullying in person.
Fake boyfriend shows (again) why we’re stuck with online cruelty- From this article it tells us how people can use technology to change who they are or who people think they are for example this article tells a story about a 'fake boyfriend'. Both the user and technology is to blame for this cyberbullying, the user because of how he pretended to be someone he was not and the technology because it allows people to do/be who ever they want.
What are the 6 principles behind web 2.0?
1. User generated content: Where users (us) create our own content, e.g. recording videos, taking pictures and voting on TV shows. "We don't hate the media, we become the media".
2. The wisdom of crowds: an example, Google is a better spell checker than the best commercial spell checking software because it aggregates all the successful searches from millions of users. Bascially people putting their knowledge on websites which the website then uses to help us.
3. Data on an epic scale: We are always increasing the amount for information we use on Web 2.0 to the extent the internet may crash. Google now holds so much information they are nearly being forced to build a new server to cater for all this extra data.
4. Architecture of participation: This means the way a service is actually designed and improved to facilliate mass user participation.
5. Network effects, power laws and the long tail: The Network Effect is an economic term used to describe the increase in value to the existing users of a service in which there is some form of interaction with others, as more andmore people start to use it. Power law is when every time users make contributions through blogs or use services that aggregate data, the network effect deepens. This network effect is driving the continual improvement of Web 2.0 services and applications as part of the architecture of participation.
6. Openess: using open source software, making use of free data, re-using data and working in a spirit of open innovation. An important technology in the development of Web 2.0 has been the open source Firefox browser and itssystem of extensible plug-ins which allow experimentation.
2. The wisdom of crowds: an example, Google is a better spell checker than the best commercial spell checking software because it aggregates all the successful searches from millions of users. Bascially people putting their knowledge on websites which the website then uses to help us.
3. Data on an epic scale: We are always increasing the amount for information we use on Web 2.0 to the extent the internet may crash. Google now holds so much information they are nearly being forced to build a new server to cater for all this extra data.
4. Architecture of participation: This means the way a service is actually designed and improved to facilliate mass user participation.
5. Network effects, power laws and the long tail: The Network Effect is an economic term used to describe the increase in value to the existing users of a service in which there is some form of interaction with others, as more andmore people start to use it. Power law is when every time users make contributions through blogs or use services that aggregate data, the network effect deepens. This network effect is driving the continual improvement of Web 2.0 services and applications as part of the architecture of participation.
6. Openess: using open source software, making use of free data, re-using data and working in a spirit of open innovation. An important technology in the development of Web 2.0 has been the open source Firefox browser and itssystem of extensible plug-ins which allow experimentation.
Glossary
Digital: Digital describes electronic technology that generates, stores, and processes data in terms of two states: positive and non-positive. Positive is expressed or represented by the number 1 and non-positive by the number 0. Thus, data transmitted or stored with digital technology is expressed as a string of 0's and 1's.
MMORGP: Massive multiplayer online role-playing game: an internet-based computer game set in a virtual world, which can be played by many people at the same time, each of whom can interact with the others.
Hegemony: A leadership or a social group that has dominance.
Interactive: Computer Science Of or relating to a program that responds to user activity.
Convergence: Convergence is when different types of media from different platforms have come together and been placed on one device where you can access them all. For example music, books amd newspapers all being on the iphone.
Web 2.0: Web 2.0 is the term given to describe a second generation of the World Wide Web that is focused on the ability for people to collaborate and share information online.
Digital Footprint: On the Internet a digital footprint is the word used to describe the trail, traces or "footprints" that people leave online. This is information transmitted online, such as forum registration, e-mails and attachments, uploading videos or digital images and any other form of transmission of information all of which leaves traces of personal information about yourself available to others online.
Wikinomics: Wikinomics is a term that describes the effects of extensive collaboration and user-participation on the marketplace and corporate world.
MMORGP: Massive multiplayer online role-playing game: an internet-based computer game set in a virtual world, which can be played by many people at the same time, each of whom can interact with the others.
Hegemony: A leadership or a social group that has dominance.
Interactive: Computer Science Of or relating to a program that responds to user activity.
Convergence: Convergence is when different types of media from different platforms have come together and been placed on one device where you can access them all. For example music, books amd newspapers all being on the iphone.
Web 2.0: Web 2.0 is the term given to describe a second generation of the World Wide Web that is focused on the ability for people to collaborate and share information online.
Digital Footprint: On the Internet a digital footprint is the word used to describe the trail, traces or "footprints" that people leave online. This is information transmitted online, such as forum registration, e-mails and attachments, uploading videos or digital images and any other form of transmission of information all of which leaves traces of personal information about yourself available to others online.
Wikinomics: Wikinomics is a term that describes the effects of extensive collaboration and user-participation on the marketplace and corporate world.
What is technological convergence?
Technological convergence is when different types of media from different platforms have come together and been placed on one device where you can access them all. For example music, books amd newspapers all being on the iphone.
Rise of the Facebook Nation article
This article explain the conversation between david cameroon and mark zuckerberg about how mark zuckerberg could use facebook to sort out the uk's 'finacial woes'. I think using social media could be a good idea because sites such as facebook is regulary updating with new bright, helpful ideas that could potentially really help david cameroon. On the otherhand using social media for such an important job could be dangerous as nowadays the internet can be harmful place to upload and manager important data like the uk's finances.